Available exclusively at a Kativa Salon.
Straightening treatment with professional results, that restores and recovers hair's strength, thanks to its formula improved with Argan Oil, Shea Butter, Vegetal Keratin, Amino Acids and Glyoxylic, that penetrates the hair fiber straightening it for up to 12 weeks.
Recovers hair's strength and restores shine, hydration and softness; leaving it manageable and with natural movement.
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Presentations
Brazilian Straightening Treatment
Ingredients
Brazilian Straightening Treatment:
- with Glyoxylic Acid, Vegetal Protein, Amino Acids, Organic Argan Oil and Shea Butter.
Benefits
Straightens hair with curls, waves, volume and frizz.
Recovers strength, shine, hydration and softness.
Professional result for up to 12 weeks.
Eliminates volume and frizz.
The effective and safe formula that provides care.
With thermo-protection and thermic memory: straightening is activated with blow dryer's heat.
Results
Straight hair, hydrated, with shine and natural movement for up to 12 weeks
Repair, nutrition and hair protection during and after the straightening process
FAQs
What is Kativa's Brazilian Straightening Treatment?
It's a unique treatment with a professional result that straightens and reduces volume and frizz in hair and restores its vitality in an easy and practical way.
If I had other straightening processes before, can I apply Kativa Brazilian Straightening on my hair?
Yes. It can be applied to the hair with any type of previous straightening.
If I have dyed hair with a light colour or dark tone design, what straightening should I use?
For hair with colour designs, including light or blond tones, we recommend using the Brazilian Straightening Blonde kit, while for hair with a dark or chestnut colour design, we suggest using the Brunette Brazilian Straightening kit.
It's important to consider that a slight variation in hair colour may occur. If you want a new colour, it can be done immediately after the straightening process.
How long does the treatment with Kativa Brazilian Straightening last?
The treatment lasts up to 12 weeks if the process is carried out correctly. To enhance the treatment's effect, we recommend using the Kativa Post Straightening Line every day, which, thanks to its formula with ActiLiss, extends straightening 50% longer. Otherwise, we recommend using a Kativa product line.
Does steam appear during the process with Kativa Brazilian Straightening?
Yes. The steam is produced by the effect of heat, both from the blow dryer and the iron, on hair moisture and it is normal for it to appear, as it indicates that the product is penetrating the hair strand. It is moderate steam, non-toxic nor irritating. Kativa Brazilian Straightening does not contain, in its composition, any substance prohibited for cosmetic use; however, it is recommended to perform the straightening treatment in a place with good ventilation.
How should I perform the ironing?
Slide the iron slowly so that the product evaporates faster. Thin sections of hair must be ironed until 100% of the Straightening Cream is removed. During the drying process, as well as the ironing one, it's essential for hair to be 100% dry.
After using Kativa Brazilian Straightening, can I hold my hair or use pins?
Yes. Hair can be held with pins without any problem, the straightening will not be affected.
Does Kativa Brazilian Straightening cause itchiness on the scalp?
Only if the Straightening Cream comes into contact with the scalp, itching may occur. Therefore, it's recommended to apply the product ½ cm from the root. In case you have touched the scalp, rinse the area with warm water.
How long does the application of Kativa Brazilian Straightening last?
Time is relative and will depend on each person, as well as on the amount and length of hair. It's very important to follow the steps properly and completely, insisting on the drying and ironing processes, so that the result is as expected.
VERY IMPORTANT
In case the hair is damaged, lower the temperature and decrease the number of times the iron is worked from the middle to the tips. If hair is extremely damaged, we recommend doing a repair treatment first.
